MUMBAI: In order to encourage youngsters to spearhead the campaign for
an eco-friendly Ganeshotsav, the Times Green Ganesh (TGG) Ambassador programme was
launched recently at the Sophia College festival, Kaleidoscope 2012.
Each TGG Ambassador will spread the word in his locality and request
Ganesh mandals, households and societies to undertake eco-friendly actions. A
major campaign is being undertaken to sensitize youth about the adverse effects
of pollution and environment-related offences.
TGG has also tied up with the National Social Service (NSS) for an
outreach programme. Around 1,200 students from 20 colleges in Maharashtra have
attended workshops and participated in this campaign. An idol-making workshop
was conducted recently by Anita Rane-Kothare, head of department of Ancient
Indian Culture, St Xavier's College in association with the Museum Society of
Bombay, where children from the Spastics Society, Indian Cancer Society, RTT
School and Bhavishyayaan participated.
Similarly workshops have been conducted at SIWS College Wadala, KC
College and HR College. Professors from the Sir JJ School of Art (sculpture),
NGO Envirovigil led by Prof Vidyadhar Walavalkar, Dr Anuradha Natarajan and KC
College principal Manju Nichani have supported this cause. The campaign is also
organized in Pune, Nasik, Aurangabad, Nagpur and Kolhapur.
Shaina NC of I Love Mumbai Foundation set to organize a workshop at Lala
Lajpatrai College on September 18, which will be attended by actress Kajol.
Times Green Ganesha is presented by IRB Infrastructure Ltd and powered
by the Maharashtra Pollution Control Board (MPCB). RCF Ltd is a co-sponsor.
Zee Marathi and 9XM are TV partners.
This is an initiative by Times Red Cell.
Individuals, housing societies and mandals who wish to participate can register
on www.timesgreenganesha.com or SMS TGG to 58888 or call on 022-40747481/ 83.
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