Monday, September 17, 2012

ENVIRONMENT / GREEN -Youths turn eco-idol crusaders - INDIA




MUMBAI: In order to encourage youngsters to spearhead the campaign for an eco-friendly Ganeshotsav, the Times Green Ganesh (TGG) Ambassador programme was launched recently at the Sophia College festival, Kaleidoscope 2012.

Each TGG Ambassador will spread the word in his locality and request Ganesh mandals, households and societies to undertake eco-friendly actions. A major campaign is being undertaken to sensitize youth about the adverse effects of pollution and environment-related offences.

TGG has also tied up with the National Social Service (NSS) for an outreach programme. Around 1,200 students from 20 colleges in Maharashtra have attended workshops and participated in this campaign. An idol-making workshop was conducted recently by Anita Rane-Kothare, head of department of Ancient Indian Culture, St Xavier's College in association with the Museum Society of Bombay, where children from the Spastics Society, Indian Cancer Society, RTT School and Bhavishyayaan participated.

Similarly workshops have been conducted at SIWS College Wadala, KC College and HR College. Professors from the Sir JJ School of Art (sculpture), NGO Envirovigil led by Prof Vidyadhar Walavalkar, Dr Anuradha Natarajan and KC College principal Manju Nichani have supported this cause. The campaign is also organized in Pune, Nasik, Aurangabad, Nagpur and Kolhapur.

Shaina NC of I Love Mumbai Foundation set to organize a workshop at Lala Lajpatrai College on September 18, which will be attended by actress Kajol.

Times Green Ganesha is presented by IRB Infrastructure Ltd and powered by the Maharashtra Pollution Control Board (MPCB). RCF Ltd is a co-sponsor. Zee Marathi and 9XM are TV partners.

This is an initiative by Times Red Cell. Individuals, housing societies and mandals who wish to participate can register on www.timesgreenganesha.com or SMS TGG to 58888 or call on 022-40747481/ 83.

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